Selling Sexy
Sherman, Lauren / Fernandez, Chantal
The story of how Victoria's Secret skyrocketed from a tiny chain of boutiques to an intimates monolith with annual sales in excess of $6 billion--all the while defining female beauty and sex standards for generations of Americans--and how the brand's grip on the industry slipped. Victoria's Secret is one of the most influential, and polarizing, brands to ever infiltrate the psyche of the American consumer. The company's catalog made national h...