6 Ergebnisse.

The author searches for the soul of the marketplace in the selves, sites and stuff that animate our acquisitive quest. He offers a fieldworker's view - at times critical, at times celebratory - of consumer experiences that pervade our lives. From the local to the global, his evocative images reflect the poetics of desire in which we are all immersed. This is a loving and lyrical look at our radiant buyosphere.

Contemporary Consumer Culture Theory is a reflective assessment, in theoretical, empirical and evocative keys, of the state of the field of consumer culture theory and an indication of the scholarly directions in which the discipline is evolving providing reflection upon a rapidly expanding discipline by some of its prime movers.

Contemporary Consumer Culture Theory is a reflective assessment, in theoretical, empirical and evocative keys, of the state of the field of consumer culture theory and an indication of the scholarly directions in which the discipline is evolving providing reflection upon a rapidly expanding discipline by some of its prime movers.

This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix, advertising and promotion, relationship management, managerial intervention and stakeholder response, organization behaviour, economic development, class-and-gender-linked consumer beh...

This book elaborates on the interdisciplinary field of consumer culture theory, recognizing the dynamics of accommodation and resistance that characterize the individual's relationship with the market.

Explores in detail and theoretical depth the relationships that the consumer has developed both with goods and services and with the stakeholders that animate markets. Beginning with an examination of the underpinnings of cultural inquiry, this book focuses on specific consumption venues.