2 Ergebnisse.

The author searches for the soul of the marketplace in the selves, sites and stuff that animate our acquisitive quest. He offers a fieldworker's view - at times critical, at times celebratory - of consumer experiences that pervade our lives. From the local to the global, his evocative images reflect the poetics of desire in which we are all immersed. This is a loving and lyrical look at our radiant buyosphere.

This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix, advertising and promotion, relationship management, managerial intervention and stakeholder response, organization behaviour, economic development, class-and-gender-linked consumer beh...