Advertisement Communiqué
Shinde, Vaishali
The Advertising Language is a kind of 'Register' which demonstrates the unique features that distinguish it from the 'normal language'. The study of ten Advertisements in both the Print and the Audio-Visual versions has revealed many distinct features of the Advertising Language. These features are observed at all the levels of analysis- phonological, lexical, syntactic, semantic, pragmatic and stylistic. The work deals specifically with the s...