Machine Learning for Business Analytics
Shmueli, Galit / Bruce, Peter C. / Deokar, Amit V. / Patel, Nitin R.
Machine learning--also known as data mining or data analytics-- is a fundamental part of data science. It is used by organizationsin a wide variety of arenas to turn raw data into actionableinformation.
Machine Learning for Business Analytics: Concepts, Techniques, and Applications in RapidMiner provides a comprehensive introduction and an overview of this methodology. This best-selling textbook covers both statistical and machine learning al...