Xuxa: The Mega-Marketing of Gender, Race, and Modernity
Simpson, Amelia Former "Playboy" centerfold and soft-porn movie actress, Xuxa (SHOO-sha) emerged in the 1980s as Brazil's mass media megastar. This book explores Xuxa's representation of femininity, her privileging of a white ideal of beauty, and her promotional approach to culture perpetuate inequality on an unprecedented scale.