Looks at the culture of the Ketengban people (eastern highlands of Irian Jaya, Indonesia). Describes Ketengban cosmology and their view of man and the spirits, pregnancy and childbirth practices, and kinship system.
The client/agency relationship is an area fraught with potential problems. Competition in the field has now augmented the necessity to understand the working relationship far more thoroughly to help the client to get better value from the agency. The demand has moved from the need for client satisfaction to the need for excellence when it comes to agency performance. Only by having a good relationship can a client get the best advertising (and...
