Brands and Consumers
Singh, Jaywant / Crisafulli, Benedetta![Brands and Consumers](https://support.digitalhusky.com/media/annotations/sorted/419/41992091/CHSBZCOP0341992091.jpg)
Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice.