Marketing to the Poor
Singh, Ramendra / Wani, Tahir A.![Marketing to the Poor](https://support.digitalhusky.com/media/annotations/sorted/384/38455789/CHSBZCOP0338455789.jpg)
This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the socio-cultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial challenges while working in these contexts.