Semantic Web in Web Advertising and Software Engineering
Singhal, Alka / Jindal, Rajni![Semantic Web in Web Advertising and Software Engineering](https://support.digitalhusky.com/media/annotations/sorted/124/12436308/CHSBZCOP0312436308.jpg)
In the book the intent is to explain utilization of Semantic Web for the enhancement for Web advertising and Software engineering. It spans around two areas: 1) It proposes a conceptual model that utilizes the concept of pragmatic patterns and semantic web for targeted advertising of products. It acts as a broker providing a web service that maximizes precision of advertising by using contextual elements like the community of use, its objectiv...