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Fostering Innovative Cultures in Sport

Skinner, James / Smith, Aaron C. T. / Swanson, Steve
Fostering Innovative Cultures in Sport
Analysing the trends that are emerging in sport enterprises such as advancements in technology and social media, the authors of this illuminating book tackle the issue of how to create new opportunities in such a changing industry. Providing valuable reading for sports business scholars, this book draws on examples from inventive companies as well as inspirational sports leaders and illustrates the various drivers behind innovation. Addressing...

CHF 153.00

Fostering Innovative Cultures in Sport

Skinner, James / Swanson, Steve / Smith, Aaron C. T.
Fostering Innovative Cultures in Sport
Analysing the trends that are emerging in sport enterprises such as advancements in technology and social media, the authors of this illuminating book tackle the issue of how to create new opportunities in such a changing industry. Providing valuable reading for sports business scholars, this book draws on examples from inventive companies as well as inspirational sports leaders and illustrates the various drivers behind innovation. Addressing...

CHF 168.00