Introduction to Sport Marketing
Smith, Aaron C.T. / Stewart, Bob![Introduction to Sport Marketing](https://support.digitalhusky.com/media/annotations/sorted/228/22813063/CHSBZCOP0322813063.jpg)
Aimed at students with little or no prior knowledge of marketing, this is an engaging introduction to key concepts and best practice in sport marketing. It outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, to planning and implementation. Now in a fully revised and updated new edition, the book has expanded coverage of new media and social marketing, services and relation...