Introduction to Sport Marketing
Smith, Aaron C.T. / Stavros, Constantino / Skinner, James / Geurin, Andrea N. / Burch, Lauren M.![Introduction to Sport Marketing](https://support.digitalhusky.com/media/annotations/sorted/453/45379784/CHSBZCOP0345379784.jpg)
Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need.