11 Ergebnisse.

Drawing on interviews with more than 70 experts across the pharmaceutical innovation world and combining a diverse literature from scientific, political, economic and business domains, the book describes how sustainable, affordable pharmaceutical innovation is possible only by balancing the ecosystem.

Drawing on interviews with more than 70 experts across the pharmaceutical innovation world and combining a diverse literature from scientific, political, economic and business domains, the book describes how sustainable, affordable pharmaceutical innovation is possible only by balancing the ecosystem.

Argues that marketing planning fails for most companies because it either does not fit their organizational culture, their market conditions or both. This book explains how companies can construct the right hybrid strategy making process for their situation.

Promoting entrepreneurial action is a fundamental goal of the U.S. legal system. Assembling legal experts from diverse fields, this volume examines how law facilitates or impedes entrepreneurial action. The book is a definitive source for students, academics, policy makers, and practitioners.

This book looks at those who lead the global pharmaceutical and medical technology industry, describes how they make sense of their markets and the wider life-sciences economy and reveals what they have learned about how to lead large, complex organisations to compete in dynamic, global markets.

Smith has captured the new guide to brand relevance and sustainability." - Pamela Winsor, Chief Marketing Officer Medtronic Canada"A masterclass in one book." - Luciano Conde, CEO, Noventure"At last a book on marketing that perfectly fits the complexity and uniqueness of med tech and life sciences industries!" - Sandrine Letellier, VP Global Marketing, Smith & Nephew"I wish all our colleagues in the industry will make Brand Therapy their daily...

The book is aimed at those wishing to gain a basic knowledge of the practical aspects of the four most widely used welding processes: manual metal arc (MMA), metal inert/active gas (MIG/AG), tungsten inert gas (TIG) and oxy-acetylene welding and cutting. In addition to a detailed treatment of these four methods, further sections deal with the various angles at which welding can be carried out, the effect of the different materials, and quality...

Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be "fine in theory, but hard to apply to my special market." In short, it holds that marketing planning fails for most companies because it either does not fit their organizational culture, their market conditions or both. Successful companies do not plan. They use a hybrid strategy making process including vision, in...

The photos in this edition are black and white. The original Shelby Cobra left an indelible imprint on the automotive landscape. This nimble English roadster, powered by a raucous Ford V-8, set new performance standards, won countless races, and became an iconic supercar. The Shelby Cobra was only in production for six short years and only about 1, 000 cars were ever made, but Cobra aficionados yearned for and revered these cars. Then, beginni...

In recent years, the Multiple Hypothesis Tracker has gained acceptance as means of handling targets in ameasurement-clutter environment. MHT algorithms rely on Gaussian mixture representations of a target's current stateestimate, and the number of components within these mixtures grows exponentially with each successive sensor scan.Previous research into techniques that limit the growth of Gaussian mixture components proved that the Integral S...

Franchising is one of the most popular ways of starting or expanding a business. Although fraught with problems -- large initial outlay, unsocial hours, lack of control -- it can be highly profitable.