Inside Information
Smith, D V L / Fletcher, J H
The twenty-first century has brought with it an inundation of information with which business has to grapple. For those who have to make sense of information on a day-to-day basis, a new set of information skills and competencies, a new set of habits are required to handle the new world of multi-source data.
In this book help is at hand. It is full of practical guidance on how to effectively process and action modern marketing and business in...