2 Ergebnisse.

Beyond The Bamboo Curtain: Understanding America's Invisible Minority. This unique and informative book provides well-documented but little-known facts that will give readers a deeper understanding of the cultural experience of Asians in America. Michael Soon Lee powerfully reveals how he overcame prejudice and discrimination to achieve success despite these obstacles. Shedding light on the diverse Asian American experience mostly absent from ...

Appeal to the multicultural market and send your sales soaring Want to reach out to customers from other cultures? This practical, easy-to-understand guide shows you how to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You'll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business. * Adapt to mult...