Cases in Public Relations Strategy
St John, Burton / Martinelli, Diana Knott / Pritchard, Robert S / Spaulding, Cylor Alexander![Cases in Public Relations Strategy](https://support.digitalhusky.com/media/annotations/sorted/263/26396828/CHSBZCOP0326396828.jpg)
This practical, client-oriented text shows students how to systematically evaluate and adapt to the needs of a particular client—whether big or small, global or local, for-profit or nonprofit—in order to launch the most effective campaign.