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This practical, client-oriented text shows students how to systematically evaluate and adapt to the needs of a particular client—whether big or small, global or local, for-profit or nonprofit—in order to launch the most effective campaign.

Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve ...

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Suspense surrounds detective Joe Kavinsky in his rush to answer numerous crucial questions-including whether to help rescue his uncle Al who has been comatose for a very long time-or if Al's life support should be removed as some 'pro-activists" want. His uncle-an investigative reporter-has been struggling for life since being overdosed in a hospital after minor surgery. Why and how did this happen?.and who's to blame? But Joe can't wait for a...

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Imagine an oil pipeline to Mars that could help solve Earth's oil crisis. Wishful thinking perhaps - but not for detective Joe Kavinsky and his newspaper reporter uncle Al Benjamin who are fast on the trail in space for so called 'pirate planets' wanting to fill up on fuel and other valuables from the Red Planet.

Detective Joe Kavinsky and his bride Sarah are interrupted in their Bermuda honeymoon by a report of the nearby suicide of Sarah's father.In returning home, they receive wedding photos that include several taken by a bodyguard of a notorious drug lord. Tracking down the photographer leads Joe to nearly swallowing poison at a huge shopping mall and a piano player who helps capture the drug network with some fancy notes. Lots of exciting drama o...

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The Plea is a thrilling conclusion to Joe Kavinsky's role in capturing and bringing to justice a gang of drug smugglers terrorizing the Upper Midwest with drugs and death. Focusing on how drugs beget terrorism, the story features a pretty young Muslim woman who was the drug lord's companion planning terrorism at a giant shopping mall. She claims she's innocent and being denied a plea bargain promised by federal and local authorities by helping...