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Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people's lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50, 000 brands, Jim Stengel shows how the world's 50 best businesses-as divers...

Trade paperback. Shows how the world's 50 best businesses have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes.

Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues--or risk losing their way. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, says that legacy companies can renew themselves: by acquiring new technology and creating new business lines, relearning the need for speed, sparking innov...