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This guide provides instructions for creating a marketing plan suited to particular businesses, products, services, or brands. It describes the various tools and techniques associated with marketing, and offers advice on choosing the best strategy. Checklists and sample forms are included. Nykiel te

The idea for compiling a book on coccidioidomycosis first began to take shape in my mind in 1976 at an annual meeting of the Coccidioidomycosis Study Group (see Chapter 23) in Palo Alto. In my discussions with the chairman, Demosthenes Pappagianis, we agreed that considerable data had accumulated in the almost 20 years since the publication of Marshall Fiese's landmark book, Coccidioidomycosis (Charles C Thomas, Spring­ field, Ill. , 1958). Pa...