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Strategic Planning for Not-For-Profit Organizations is both a tutorial and an easily accessible reference. It is packed with user-friendly information to help readers prepare their own strategic plans and evaluate plans created by others.

Dr. David Stevens' new book, Falling Back in Love is ideal for any couple-whether married, engaged, or dating for any considerable time. Unlike other authors who may write about relationships, Stevens has lived and breathed this subject-helping couples for 40+ years but more importantly, has been in a loving and caring relationship for over 50. Stevens' book is not only filled with sound advice, but with examples of what it means to be in a co...

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The Marketing Research Guide is the latest edition of Haworth's marketing research classic that now includes Internet sources of data, online surveys, and an added advanced statistical analysis chapter. Practitioners will find step-by-step instructions that will lead them through the complete marketing research process.

This guide provides instructions for creating a marketing plan suited to particular businesses, products, services, or brands. It describes the various tools and techniques associated with marketing, and offers advice on choosing the best strategy. Checklists and sample forms are included. Nykiel te

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Guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. Using ten real-life case studies with sample reports of actual analyses, this book examines the factors that influence feasibility analyses. It is a useful classroom resource.

This text uses realistic case examples, discussion questions, and self-tests to illustrate principles of workplace psychology. Each chapter begins by posing a difficult work situation, which may be a conflict, a motivation problem, or an issue of diversity, then goes on to discuss principles and the

Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic theories and terms in easy-to-understand language. This A-to-Z reference presents the essential concepts and techniques, such a...

While effects-based operations and thinking have created significant debate, joint doctrine focuses on effects as an element of operational design rather than the many variations of effects-based operations theory. There is a critical relationship among desired effects, critical vulnerabilities, and military means. The Joint Force Commander's ability to create desired effects against an adversary's critical vulnerabilities (in order to attack ...