Concise Encyclopedia of Church and Religious Organization...
Stevens, Robert E / Loudon, David L / Cole, Henry / Wrenn, Bruce
Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic theories and terms in easy-to-understand language. This A-to-Z reference presents the essential concepts and techniques, such a...