Market Opportunity Analysis
Stevens, Robert E / Loudon, David L / Sherwood, Philip K / Dunn, John Paul![Market Opportunity Analysis](https://support.digitalhusky.com/media/annotations/sorted/233/23363296/CHSBZCOP0323363296.jpg)
Guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. Using ten real-life case studies with sample reports of actual analyses, this book examines the factors that influence feasibility analyses. It is a useful classroom resource.