14 Ergebnisse.

Dr. Raisa Ilyushkin invents a device, the SANG, that creates xenoborgs, continent-sized organisms that incorporate nanobots, artificial intelligence, and robotics into an efficient living machine. Stepan Pavlovich, boss of the Apparat, an international crime syndicate, obtains a copy of the SANG and uses it for his evil purposes, including mass murder, to reduce the world's population to those loyal to him. Raisa must stop him before he de...

Dr. Raisa Ilyushkin invents a device, the SANG, that creates xenoborgs, continent-sized organisms that incorporate nanobots, artificial intelligence, and robotics into an efficient living machine. Stepan Pavlovich, boss of the Apparat, an international crime syndicate, obtains a copy of the SANG and uses it for his evil purposes, including mass murder, to reduce the world's population to those loyal to him. Raisa must stop him before he de...

This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization. This perspective provides a framework ...

This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth and other financial benefits for the organization. This perspective provides a framework f...

At its most fundamental level, marketing is about influencing the decision making and behavior of customers. Profitable businesses are built on an understanding of their customers and the creation and delivery of products and services that meet the needs of these customers. This book is intended to provide a quick, highly accessible introduction to key issues and concepts necessary for understanding market demand, designing successful products...

Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder, features a unique blend of core concepts an...

Popular in its first edition as a guide for readers to finding secondary sources, obtaining the sources, and evaluating and integrating the information from various sources to answer specific research questions, Secondary Research has been revised to give the latest information on computer-based storage and retrieval systems. The second edition features expanded coverage of computer-based information, including a new chapter on CD-ROM products...

Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance.

This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change.

Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance.

This book focuses on the problems in America's health care system that have developed over the past 30 years and that will be with us for the next 30 years. It goes beyond mind-numbing quantitative data to probe the underlying causes of the nation's difficulties. Three broad questions are addressed: Why are health care costs in the United States higher than elsewhere? What needs to be done to bring down costs without lowering quality? Is Ameri...

This book focuses on the problems in America's health care system that have developed over the past 30 years and that will be with us for the next 30 years. It goes beyond mind-numbing quantitative data to probe the underlying causes of the nation's difficulties. Three broad questions are addressed: Why are health care costs in the United States higher than elsewhere? What needs to be done to bring down costs without lowering quality? Is Ameri...

Group interviews are among the most common methods of research in the social sciences. Focus Groups: Theory and Practice, Second Edition provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory. The book examines every facet of focus group research, from selection and recruitment of group participants, to the selection of a moderator, to condu...

Julie Gustafson returns from the dead to find the baby she never saw.