Key Considerations for Successful Biotechnological and Ph...
Sussman, Jana Wolf
From a corporate perspective, the launch of a product, defined as its first introduction into the marketplace, determines its overall success in the market. It is the most crucial part of the product's life cycle that decides the product's trajectory and future path. International pharmaceutical studies show that the first 6 months post-launch determine the life cycle potential of the product. In preparation for this launch phase and during th...