Political Consultants and Negative Campaigning
Swint, Kerwin C.![Political Consultants and Negative Campaigning](https://support.digitalhusky.com/media/annotations/sorted/234/23475454/CHSBZCOP0323475454.jpg)
One of the most closely-watched and controversial aspects of modern political campaigning is the use of negative, attack tactics. This book examines the role played by negative campaigning through a national survey of professional political consultants.