The Intellectual Property Guide
Tawfik, Myra / Bawa, Karima
Intellectual property strategies to power your bottom line In the innovation economy, intellectual property is among the most valuable assets a business can have. IP strategy isn't just incidental to success, it's a key driver--research shows that IP-intensive small- and medium-sized enterprises are 60% more likely to achieve high growth. Myra Tawfik and Karima Bawa, two noted experts in the field of IP law and strategy, want to help you achie...