Konsumentenverhalten
Teichert, Thorsten / Trommsdorff, Volker
This standard work not only gives an academically sound but also a very clear introduction to consumer behaviour. This 8th edition has been fully revised: Apart from impulses from various disciplines, the newest psycho physiological and neurological findings of consumer research are included. Additionally consumer decision making behaviour from a marketing view as well as after sales behaviour are covered in respective chapters.
The chapters a...