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Model Letters and Memos: A Handbook for Scientists and Engineers shows technically oriented individuals how to communicate their ideas clearly to a wide range of audiences. The author uses two distinct formulas to help compose all kinds of effective, lucidly written correspondence. The first formula is a four-step process called "AIDA", which stands for Attention, Interest, Desire, and Action. This formula enables busy professionals to organiz...

Proposal writing is more than just answering a request. It's a fact-finding mission that offers the proposal writer an opportunity to gain insight into what the writer's company or client really wants. This book offers practical, how-to advice on writing and presenting winning proposals for contracts ranging from $50, 000 to $50 million.