‘Cult’ Rhetoric in the 21st Century
Thomas, Aled / Graham-Hyde, Edward
This book focuses on how 'cult rhetoric' affects our perceptions of new religious movements (NRMs).
'Cult' Rhetoric in the 21st Century explores contemporary understandings of the term 'cult' by bringing together a range of scholars from multiple disciplines, including sociology, anthropology, psychology, and religious studies. Ranging from the 'Cult of Trump' and 'Cult of COVID', to the campaigns of mass media, contemporary 'cult' rhetoric...