Values Sell: Transforming Purpose Into Profit Through Cre...
Thompson, Nadine A. / Soper, Angela E.
For any values-driven business to succeed, it must develop creative sales and distribution methods. Whether the business is selling a product or a service, it must bring its offering successfully to market for the company to enjoy profitability. Customers must know about it, must want it, and must buy it. But how does a company retain its social conscience while meeting ever-increasing demands for revenue growth? How do you expand when the pro...
