The Lost-Trade System
Thorlund, Jesper
Are you losing your most valuable asset - your customers? This is just one of eight important questions that The Lost-Trade System answers. Lost trades mean lost business - and you cannot examine and manage what you cannot see or measure. Taking this point further, the author contends that a business doesn't really know it's market if it doesn't know its lost trades. This innovative book brings you truly new insights into Business Intelligence...