Products and Process Innovation in the Food Industry
Traill, W. Bruce / Grunert, Klaus Günter![Products and Process Innovation in the Food Industry](https://support.digitalhusky.com/media/annotations/sorted/133/13328697/CHSBZCOP0313328697.jpg)
Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important ...