2 Ergebnisse.

", At present, the conventional logic is that a band missing from MySpace is missing from the world.", (Digital Music News) - Die Anwendungen des Web 2.0 im Bereich Musik-Promotion werden immer bedeutender. Längst gibt es Bands, die es nur durch ihre Online- Präsenz und ohne jegliche Formen von klassischem Marketing zu internationaler Bekanntheit gebracht haben. Diese Arbeit beschäftigt sich mit den neuen Möglichkeiten des Web 2.0 für ...

Web 2.0 applications are becoming more and more important in many divisions of the music industry, including music management. For quite some time, some bands have managed to become known internationally solely through their online presence - without any form of traditional promotion or advertisement. This book focuses on the new possibilities that Web 2.0 provides for promoting music bands online. Effective tools are introduced and it is expl...