Pricing of Products & Services
Tridib Mazumdar![Pricing of Products & Services](https://support.digitalhusky.com/media/annotations/sorted/307/30767873/CHSBZCOP0330767873.jpg)
The price of a product or a service is a critical element of the marketing mix. Price influences product demand, and the firm's revenue and profits. Prices also signal product quality and value, customer self-image, and the seller's pricing practices. With appropriate balance of theory, applications, and analytics, this book provides business students and practitioners the tools to make profitable pricing decisions under a variety of real-life...