The Father of Spin
Tye, Larry / Brody, Deborah![The Father of Spin](https://support.digitalhusky.com/media/annotations/sorted/193/19367646/CHSBZCOP0319367646.jpg)
Bernays, a pioneering practitioner of public relations, zestfully ballyhooed his clients with stunts, cultivation of the press, and solicited endorsements. This judicious book balances appreciation for Bernays' inventiveness with a sober understanding of its consequences. Two 8-page photo inserts.