The Caring Economy: How to Win with Corporate Social Resp...
Usnik, Toby
This look at CSR (Corporate Social Responsibility) -- where it began, where it is today, and where it is headed -- told chronologically and through Toby Usnik's 25 years of brand stewarding at celebrated multinational and start-up firms, is a primer for leaders in small- and medium-sized businesses that are figuring out how to manage their triple bottom line (People, Profit and Planet). This book is a primer for any leader developing or expand...