Promotion, Recruitment and Retention of Members in Nonpro...
Valencia, Cecilia Isabel Calderón / Cavazos-Arroyo, Judith![Promotion, Recruitment and Retention of Members in Nonprofit Organizations](https://support.digitalhusky.com/media/annotations/sorted/346/34641047/CHSBZCOP0334641047.jpg)
Although research on the value of membership of Nonprofit Organizations (NPOs) is increasing, there remain few theoretical and empirical advances in this area. Addressing this gap, this book offers a fresh perspective, exploring how NPOs' survival is linked to the promotion, recruitment and retention of members.