Market Entry Strategies of European Operators in Underser...
Vazquez Ruiz, Juan
The following paper presents a comprehensive framework for the study and assessment of the economic potential of wireless markets in developing countries. The framework is sequential and recursive, staggered in three stages. The first stage is a macro analysis at the level of the company''s international business model. Its outcome will consist on the assessment of the positive or negative fit of the country''s wireless market within the conte...