In this first publication in our Iconic Packaging series, packaging designer and branding expert Marcel Verhaaf tells the surprising story of the Heinz Ketchup bottle. In 64 full-colour, richly illustrated pages, we learn all there is to know about this iconic packaging, as well as the evolution of ketchup, its ingredients, how the Heinz Corporation evolved and how the packaging and advertising campaigns have changed over the years. Verhaaf ha...
CHF 24.50
