Digital Marketing Fundamentals
Visser, Marjolein / Sikkenga, Berend / Berry, Mike![Digital Marketing Fundamentals](https://support.digitalhusky.com/media/annotations/sorted/360/36007112/CHSBZCOP0336007112.jpg)
Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As the field is evolving rapidly, this edition is fully updated to cover the latest developments in theory and practice, incorporating many international examples and cases.