18 Ergebnisse.

The classic and dominant paradigm of entrepreneurship emphasizes the relatively universal and homogeneous responses of a small, but influential, minority as they make unique and breakthrough contributions.

Drawing on the thought of Hoffer and Durkheim, this volume analyses the responses of populations in Western societies who feel that changes in the racial, religious, and ethnic make-up of society threaten their way of life, employing the concepts of 'anomie' and 'the true believer' to understand the fractious nature of contemporary society.

The classic and dominant paradigm of entrepreneurship emphasizes the relatively universal and homogeneous responses of a small, but influential, minority as they make unique and breakthrough contributions.

The book, the first of its kind, embraces a broad overview of strategic and policy issues involving the relationship between social and economic change and dysfunction and enables the reader to better understand how to deal with potentially hurtful influences in proactive, equitable, and culturally sensitive ways.

This book presents business methods in a manner that reflects the needs, desires and priorities of indigenous peoples and provides the tools communities need to envision and deal with the full impact of social and economic intervention.

An anthropologist, folklorist, and literary critic besides being a marketing professor, Alf H. Walle takes a refreshingly interdisciplinary look at an unexpected topic: the relation of modern social thought to marketing and consumer research. Tracing key ideas back to their intellectual roots, Walle shows how the evolution of social theory, and the controversies it has engendered can and should transform the way marketers approach consumers. H...

Explores how humanistic and qualitative social scientific methods can contribute successfully to the day-to-day practice of marketing and consumer research.

Juxtaposes, compares, and integrates the qualitative methods of marketing research with those of competitive intelligence.

Keine Beschreibung.

Biblical scholarship, like many other disciplines, has become increasingly isolated. As a result, the field has not borrowed as much from other areas of scholarship as it could have and has exerted a smaller impact upon the larger intellectual community. A significant portion of Pagans and Practitioners deals with how the New Testament can be read as a rebuttal of Pagan rivals. In doing so, greater linkages with other disciplines are reestabli...

This group of essays is written to provide a series of suggestions to Native people who seek to deal with alcoholism from the perspective of their unique heritages and with an understanding that the pressures to which Native traditions and societies have been subjected may trigger dysfunctional behavior, such as excessive drinking.

This group of essays is written to provide a series of suggestions to Native people who seek to deal with alcoholism from the perspective of their unique heritages and with an understanding that the pressures to which Native traditions and societies have been subjected may trigger dysfunctional behavior, such as excessive drinking.

This workbook is designed to be used with Recovery the Native Way, a short book in this series that deals with the impact that your Native heritage might have on your substance abuse as well as how your traditions might contribute to a fruitful and positive recovery. A person's culture and its importance to emotional health are emphasized. When their way of life is weakened or when people lose touch with it, pain can result. This suffering...

In recent years, there has been a growing awareness that Native clients who suffer from substance abuse often face challenges that are distinct from those experienced by the mainstream population. For a number of years, I have been involved in research involving Native alcoholism and I have recently published a book on the subject titled The Path of Handsome Lake: A Model of Recovery for Native People. My book argues that many different Na...

Deals with the fact that people often lose the ability to cope when their cultures are under attack, the resulting pain can lead to substance abusers. This book features Handsome Lake, a Native leader to show how his inspirational example can help Native people who seek recovery from substance abuse.

Elements of popular culture (such as literature and films) are major industries. This work shows how the methods of popular culture scholarship can be merged with those of marketing and consumer research.

The goal of this book is to deal, in a provocative way, with a number of key issues involving the increased participation of the private sector within cultural tourism. My goal is not to write a complete overview of the field. Instead, this short book deals with a fairly circumscribed set of issues involving contemporary changes within cultural tourism. Since modern business largely focuses on serving customers, a major focus of this book ...

The goal of this book is to deal, in a provocative way, with a number of key issues involving the increased participation of the private sector within cultural tourism. My goal is not to write a complete overview of the field. Instead, this short book deals with a fairly circumscribed set of issues involving contemporary changes within cultural tourism. Since modern business largely focuses on serving customers, a major focus of this book ...