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Written by the authors that brought you the best-selling book, Go for No! their next inspiring fable has finally arrived. The Diamond Line is a clever re-imagining of the motivational classic, Acres of Diamonds, by Russell Conwell, first published as a book in 1890. Russell Conwell not only believed it was possible for any person to become rich-he believed it was a person's duty to do so. Furthermore, Conwell felt that each of us is standing i...

What if there was actually a company whose business it was to manufacture fear? What would their mission statement be? How would they go about marketing their product to the consumer? Who would be their competition? And where would they set up operation? What if there really was a Fear Factory? In the same fable style as their book, Go for No! Fenton and Waltz have created a unique story to explain the truth behind fears. It's a rainy Seattle ...