An unusually understandable survey of the forces or perception and feeling that determine the purchases we make, the roles played by fashion, fads, and status, and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.
Excerpt from The Real Mormonism: A Candid Analysis of an Interesting but Much Misunderstood Subject in History, Life and Thought
Smith's history written only by enemies or adherents Prob lematical situations-restoration of the Priesthood John the Baptist a ministering angel Smith's unadorned narrative Cow dery's repetition of the story - The apparent conviction of Smith and Cowdery - The organization of the Church - Beginnings of Mormon perse...
Excerpt from The Case Against Mormonism
Anti-Mormon Literature. - In almost any large public library one may discover several hundred books, large and small, dealing with the general subject of "Mormonism." A goodly percentage of such books are unfriendly criticisms of the system and its founder: almost none, even those written by scholars and men of attainment - such men usually try to be fair, and "see both sides" - even attempt to be favor...
