The Digital Marketer
Weber, Larry / Henderson, Lisa Leslie
Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready?
These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's mar...