CSR Communication in the Media
Weder, Franzisca / Schmidpeter, René / Rademacher, Lars
Corporate social responsibility (CSR) is an established management focus of today's companies and organizations of different types, scope and size. Communication practices on CSR and sustainability in the media industry, related theoretical concepts, and empirical foundations have not yet been sufficiently explored.
This book focuses on a new normative framework of sustainability, bridging the established debate on public value with the curr...