New Media In Advertising
Wee Eng Kim, Vincent / Wee Mui Eik, Vivien / Sharma Naidu, Charles
Study shows that Asian youth used mobile phones to kill time, and their favored content include news updates, entertainment, and music. Mobile phones are cool and also a private product to own. Many developed Asian countries like Hong Kong, Japan, Singapore and South Korea. Mobile marketing is fast becoming the main customer experiences. Example, in China, Beijing residences were asked to send text message by Coca Cola guessing the high temper...