Chrysler, Ford, Durant and Sloan
Weiss, H. Eugene
The American automobile industry has been called the favorite child of capitalism. Four decades of exceptional earnings allowed Henry Ford, William Durant and Alfred Sloan (both of General Motors), Walter Chrysler and their companies to make developments in production, design and marketing that have set the standard for consumer products and industrial firms. Four men, the subjects of this book, are primarily responsible for these concepts and...