Monetizing Your Data
Wells, Andrew Roman / Chiang, Kathy Williams
Transforming data into revenue generating strategies and actions
Organizations are swamped with data--collected from web traffic, point of sale systems, enterprise resource planning systems, and more, but what to do with it? Monetizing your Data provides a framework and path for business managers to convert ever-increasing volumes of data into revenue generating actions through three disciplines: decision architecture, data science, and guide...