T-Rexes vs Kangaroos: and Other Stories: Improving Your F...
Wester, Lynne M.
This is a compilation of chapters on fundraising and donor relations in the modern setting. Authored by Donor Relations Guru, Lynne M. Wester A must have for every development office. Lynne Wester's blogs are highly entertaining and readable, but most importantly, informative. She tackles head-on everything from honor rolls - don't do them! - to effective direct mail, the ins and outs of social media, and what your donors really want (hint, it...